Disruption Strengthens Legacy Brands

A vocal CEO, a strong citizenship ethos and great governance were hallmarks of the winners in the Reputation Institute’s 2018 USA brand rankings just released.

In an era of “disruption”, the six new Top 10 businesses (Campbell’s, Nike, Bose, Kellogg’s, J.M. Smucker and Canon) all represent stability and a reference to more traditional American values.

36 companies dropped out of the Top 100 with Amazon, Apple and Facebook being among the faster fallers.

Only three industries have strong reputation results: Consumer, Food and Beverage, and Automotive.

You can access the full report here.

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