Mark Thomas - New Mayor for Auckland

City branding: tough to get right

Branding a city sometimes seems a harder task than making it smarter. Adelaide, the capital of South Australia, caught my eye this week with its catchy new “Designed for Life” campaign. Singapore, last year, replaced “YourSingapore” with “Passion Made Possible”.

Passion possible

I’ve included a series of other hit and miss brands from other cities and countries around the world (thank you Idealog and Zimbabwe Today!).

Well considered and well executed smart city investments can help make city life easier. But frustrations with well intentioned but not so marvellous marketing campaigns seem destined to continue to cause citizen consternation.

City branding two

City branding one


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